HD UX ASAP: High-Definition User Experience As Soon as Possible

What is UX? It is user experience.

Why is UX valuable to an organization? User experience determines the ease, utility, and value of both the product/service of an organization and the processes by which this product/service is delivered. User experience data determines how an organization’s representation of its goals and objectives matches a user’s real-world, client-based vantage point view of that service. UX is an invaluable currency in the market funnel that maps the journey that clientele will take with an organization.

Where may an organization learn about UX? Stop right there…

If one is only now considering the advantage of UX applications to an organization, then the organization is past due for this improvement.

Get Started Yesterday!

The how of putting UX to work for an organization is the most important part of getting started. Getting a seamless start does not mean starting from scratch. A managed learning services provider such as VisionCor can place a UX designer seamlessly into the workflow of any organization to analyze and make the most of the UX data that is already there and waiting to be mined and used.

That is right! UX data is available right now, flying through an organization with every transaction regardless of whether it is being used or not. Every contact a user has with team members, storefront…whether that be digital storefront (website, social media presence), or service process…is a mine of valuable, raw data that should be used. It is available at almost every point of the expedition in organization processes. UX data holds the key to assuring the quality and efficiency of organization services as well as the immediate solution to how improvement can be made.

VisionCor places UX designers in the corporate workflow to mine UX data in order to determine how user experience describes an organization’s processes in terms of ease of use, actual utility, and value to the user. While VisionCor pulls back the curtain and allows an organization a view into the public and clients’ minds in order to see how clientele view their experience with an organization, the organization can then quicken the learning curve when understanding UX as the current information is processed and put to use by a VisionCor UX designer.

That is why the solution to the user experience problem is given prior to a proper introduction to UX. It is more important to put UX data to work than to learn about user experience, design a system to mine the data, mine the data, organize and interpret the data, and then implement processes based on data…this puts an organization further behind the market and competition.

Analyzing organizational UX data with a VisionCor expert leading the journey will put an organization’s actual user data on the table to use as leadership strengthens organization brand and structure through UX design.

Solve First, Learn Next

Now that data is being mined and organized by a VisionCor UX designer, there is time to breathe and think about how UX affects an organization and how it can be used to strengthen workflow and service. It is indeed possible to solve the problem first and learn about the problem afterward with a UX designer in place. Think of it this way: as this article is being read, a user is in contact with an organization and that user’s data could be gathered, organized, and used while this article is being read.

Data sciences are big business. It would be easy to write off as a trend except that it has proven to be a catalyst for success for the organizations that dominate business, culture, and the market for some time now. Methods for gathering data have been especially effective considering the digital nature of “storefronts” as they move from brick-and-mortar platforms to apps and web-based services. How often does one use a smartphone or device to have a casual conversation in which a product or service is mentioned to then find advertisements, products and services, and applications that incorporate such a product or a related service cross-pollinated across all other apps and media platforms? Mentioning a pair of training shoes while in a local gym has repercussions for what one sees on Amazon, Instagram, Netflix, and in the junk mail advertising of an email account.

While that level of data mining can be a blessing or a curse when a user knows that data is being covertly used by their smart device, it is a definite shot in the arm to an organization wanting to provide their clients and users with the best, most-streamlined, most-efficient, user-friendly service.

What organization would not benefit from knowing what part of their workflow was the most profitable because of user experience?
What organization would not want to know that they are spending money on outdated technology that users find inconvenient or not user-friendly?
What organization would not like to know if their content design (advertisement, social media, apps, catalog, web content, etc.) actually discourages use by prospective clientele?

A proper gathering, analysis, and interpretation of UX data would answer questions for which an organization is otherwise left to speculate or leave to trial and error. UX analysis cuts through the weeds of what a user experience may have been and determines what a user experience was and should be!

Consider what one could ask a user if they could sit down with a user and ask them anything about their specific experience with the organization. What would one want to know? What did a user think about the contact that they just had?

Was it a digital, face-to-face, or analog experience?
Is there something about the user’s medium that could make the service more desirable?
Did the user find the service difficult to navigate?
Is the product or service clearly understood within the media in which it is presented?
Does the user find any part of the process outdated or hard to use?
Is there a technological platform that would make the experience easier?
Was the user experience overly complicated?
Was any part of the experience frustrating?
What is lacking in the experience?
Are there parts of an organization that cost precious time and resources, but are of no use or value to a user?
What part of the organization, platform, or design is the most or least used?

What other questions could be added to this list? What would one trade just to know what each user thinks when using an organization’s services? The above questions are generalized to suit what most would like to know about any organization. A VisionCor UX designer looks at the mission and objectives of an organization and asks highly specific questions with customized criteria that suit your organization.

There is no price that can be placed on such priceless information. This information could be waiting to be used right now if a UX designer was mining it as this article is being read!

Know Your Demographic, Grow Your Demographic

The adage in the old car dealerships was that “it’s not about the sales, it’s about the service.” This is still true despite the ever-changing digital trends and technology of today’s market. Knowing your users’ experience helps shape everything about the processes and objectives in an organization. Regardless of the product or service that an organization provides, there is another organization vying for that spot in the market. They have the same product or service and use similar price points and conveniences. What separates any one organization from another?

“It’s the service.”

Tapping into and making the most of UX is worth more than having the glossiest advertising and the latest technology. After all, what good is an app if it is difficult to download, hard to navigate, or designed with clutter? What good is a billboard that has no traffic to see it? Knowing this information…knowing it for certain and using it to one’s advantage is satisfying first to the user or client whose experience is capitalized in ease of use, utility, and value of service and next to the organization that has learned to refine its function to do away with the obsolete and capitalize/supplement its strengths and efficiencies.

Mining and implementing a strategy based on UX data is tantamount to letting the user write their own sales order when it comes to your organization. A user gives an organization a wish list for a perfect version of your organization, and you get to supply the service by knowing how your services are best and most efficiently organized and used. An organization gets unfiltered data, data that is stripped of bias, and has it used as a tool to best serve current and therefore future clientele. Do not think of this as letting an organization be held hostage by its clientele; think of this as the clientele placing work orders ahead of time with an organization.

As an organization customizes its workflow, its identity in the market becomes deeply rooted and set apart from the competition. The question is not will UX work for an organization, the question is why has an organization not been using UX thus far?